Lick a prise
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Paddlepop // Lick-a-Prize
ENGAGING YEAR OLDS. Streets Paddle Pop Lick-A-Prize is one of Australia's longest running competitions. Each year, kids are encouraged to match. 28 Jul IAB Awards | Direct Response & Lead Generation Winner. Lick-A-Prize / Agency: Deepend Client: Unilever – Streets Paddlepop.
Australian Streets Paddle Pop competition ice-cream sticks and more.
Description:This site is a catalogue of these competitions, as well as a few other related topics here and there. Paddle Pop inventor Ron Street said he created the ice treat to win customers from a rival company, following an overseas trip as Streets technical director. Speaking on the Paddle Pop's 60th birthday, Mr Street said his uncle told him his creation would be a "nine-day wonder". Mr Street, now 88, chose a career in the family ice cream business after refusing an offer to join NASA's space program as an engineer.